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excerpt Challenge McDonald s needed help improving perception

Summary: excerpt Challenge McDonald s needed help improving perception of and driving demand for late night �big� burgers among trend setters and celebrity watching audiences Solution Platform A integrated McDonald�s messaging into the leading entertainment news channel TMZ which is part of our AOL MediaGlow Brands solution Custom video and programming was created to track a well known Hollywood socialite Kimberly Stewart on her late night escapades A mobile extension was launched inviting consumers to access the mobile version of TMZ or receive alerts for new online postings Results McDonald�s successfully increased brand awareness of �big� burgers through this unique custom campaign It generated significant buzz across the web spreading virally through celebrity blogs which embedded and syndicated the stories with the McDonald s message driving even greater awareness among this key target group McDonald s AOL Platform A McDonald s Hypes Big Burgers By Targeting trend setters and celebrity watching audiences online May 12 2009 Snickers Targets Hispanic Market with Online Campaign May 12 2009 Pepe Antojo and Lupita Enojo splashed into the Hispanic market via over the top TV spots for SNICKERS� from the Cultura agency in Miami Agency com was engaged to create a non traditional multi media campaign for SNICKERS� that revolved around these crazy characters The result was dubbed �Antojo con Enojo Road to Fame� and traces the duo�s past present and future as they battle for fame � and enjoy their fair share of SNICKERS� bars excerpt Challenge McDonald s needed help improving perception of and driving demand for late night �big� burgers among trend setters and celebrity watching audiences Solution Platform A integrated McDonald�s messaging into the leading entertainment news channel TMZ which is part of our AOL MediaGlow Brands solution Custom video and programming was created to track a well known Hollywood socialite Kimberly Stewart on her late night escapades A mobile extension was launched inviting consumers to access the mobile version of TMZ or receive alerts for new online postings Results McDonald�s successfully increased brand awareness of �big� burgers through this unique custom campaign It generated significant buzz across the web spreading virally through celebrity blogs which embedded and syndicated the stories with the McDonald s message driving even greater awareness among this key target group McDonald s AOL Platform A McDonald s Hypes Big Burgers By Targeting trend setters and celebrity watching audiences online May 12 2009 Snickers Targets Hispanic Market with Online Campaign May 12 2009 Pepe Antojo and Lupita Enojo splashed into the Hispanic market via over the top TV spots for SNICKERS� from the Cultura agency in Miami Agency com was engaged to create a non traditional multi media campaign for SNICKERS� that revolved around these crazy characters The result was dubbed �Antojo con Enojo Road to Fame� and traces the duo�s past present and future as they battle for fame � and enjoy their fair share of SNICKERS� bars

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